About Us

More Than Distribution

Artist Development is a big part of becoming a successful artist. A lot of upcoming artists are so focused on creating music that they forget to develop themselves into superstars. Creating good music is only part of the equation. Initially, developing an artist was the responsibility of the labels and the A&R rep that “discovered” you. However, in today’s world, the responsibility of artist development is in the hands of the artist and their “camp” with efforts from their distribution company to explain and guide them – and if done correctly, is very profitable.


VPAL Music is committed to powering creativity in today’s dynamic music marketplace by providing the best distribution, marketing and services to our clients. Our state-of-the-art, cost-efficient and scalable technology platforms, and our partners benefit from our experienced, knowledgeable people, our unparalleled commitment to customer service and our thoughtful marketing solutions that drive results. We aspire to be the most transparent distributors for all of the labels & artists we work with. We believe this approach helps us and our clients succeed today and for years to come.

Our Story

VPAL was founded in 2009 with a mission to create the “digital distributor of the future”. Our parent company VP Records is known as the leading and powerful reggae label worldwide.

VPAL Music has ultimately service to the global retail network of over 600 services & storefronts.

VPAL Music, a leader in the independent music distribution and marketing industry, provides independent labels, established artists and other content owners with the most transparent and scalable distribution tools including analytics, services and thoughtful marketing solutions to maximize sales in today’s global marketplace.

What We do

Why Choose Us

Educating clients about the different moving parts involved with distribution and the changing music landscap

Setting up promotional and marketing plan and sourcing new opportunities

Networking and pitching artist for performances at events

Follow Us

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